Be Inspired at Work: Creativity, Inc. Shows You How

I’m not a big reader of business books, but my husband sure is. He devours them.

I remember when he was reading The Pixar Touch by David Price. He’d often look up from his book and say, “Hey, check this out!” and then read me a passage about Ed Catmull, current president of Walt Disney Animation Studios and Pixar Animation Studios.

I became nearly as fascinated as my husband with Catmull’s unique approach to business and the way he built Pixar into one of the most successful companies in the world. He’s a wise, modest, self-aware executive who brings passion and creativity to everything he does.

If you’ve seen any of these movies – the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E – then you can probably recognize the joyousness and emotional authenticity that make Pixar’s films so special.

Those things come from Ed Catmull, and in his new book Creativity, Inc. he shares his creative process. It defies convention!

A few tips from Creativity, Inc:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.

• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.

• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.

• The cost of preventing errors is often far greater than the cost of fixing them.

• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Creativity, Inc is an unusual book. Part leadership, part memoir – ultimately it’s about more than good business: it’s about being inspired and extending that inspiration into the world.

Photo Credit: Africa Studio/
Dive into the read by listening to this audio excerpt. Hit the ‘play’ button to begin!

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