The Mature Makeover

The Best Makeup and Skincare Tips—for Women 40 and Up!

Women of all ages love make-up but, as we get older and our skin becomes more mature, our regimen needs a bit of tweaking. Look your best by calling attention to certain features while subtly addressing any signs of aging. We spoke with beauty expert Tia Williams, Copy Director of Bumble & Bumble and a former editor at Elle, Glamour, Essence and Lucky magazines to find out the dos and don’ts for making middle-aged skin luminous and lovely!

1. Many lifelong sun-worshippers can develop dark spots or hyperpigmentation from sun damage. Use a daily serum or moisturizer formulated to brighten and even-out your complexion, like Clinique Even Better Clinical Dark Spot Corrector. You’ll love the youthful glow!

2. Eyeshadow can settle into fine lines and wrinkles, which is instantly aging. Prevent your shadow from budging or creasing by applying a stay-put primer, first. I love Smashbox Photo Finish Lid Primer.

3. As you age, eyelashes naturally start to flatten and straighten – which can make eyes look tired or droopy. To combat this, always use an eyelash curler, followed by a thickening or volumizing mascara. Your eyes will instantly look brighter, younger, and more awake. Try: MAC Full Lash Curler and Origins Fringe Benefits Mascara.

4. No matter your skin tone, always use a foundation with yellow undertones – it’ll warm up your skin, making it look youthful and more radiant. Try Bobbi Brown Skin Foundation SPF 15.

5. Give your brows some love. Over time, your brows lose density (or become thinner due to years of plucking). First, brush brows up and over. Then, fill in with a brow pencil the same shade as your hair – or a tad darker, if you’re a blonde or redhead. I love Estee Lauder the Brow Multitasker.

6. Choosing a lipstick that’s too dark can make lips look thinner – which, unfortunately, can make you look older. Instead, try a nude shade in a light, hydrating formula. It’ll give the illusion of plumpness and fullness. Try Aveda Nourish-Mint Smoothing Lip Color.


For even more makeup tips and tricks for looking your best at any age, check out Taylor Chang-Babaian’s book, Beauty Rewind.


Photo Credit: Goodluz/Shutterstock

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